David Skok is a successful entrepreneur. He shares his secret to sales and how he discovered his formula.
The essence of his formula is trust. Give the client confidence in what he says. When he arrives at this place, the sale quickly happens.
David maps his formula into different selling senarios: face to face, over the phone and on the web. This is a great trail-guide for entrepreneurs when building sales.
The link below will lead you to his experience and thinking.