Are you touting product results tied to an outcome when advancing their business promise is what matters?

Saying 'I promise' is tricky.  To make good is hard.  Yet, people and businesses go to great lengths to make good.  So, finding new aids to improve a promise is worthwhile.  Prospects think in this way. 

Each business grasps what it does, believes it does it well and worries that the customer gets value.  When one of these elements is out of whack or falling short, changes happen – to remain viable and competitive.  As a startup CEO, do you highlight and tie into advancing an element or tout your product or service?

Pitching your product does not bring out what is wanted to improve a promise.  Instead, it solicits a reaction to what you made.  As a result, a void persists around a prospect's at-hand value from your outcome.  Sales are now tied to what a service does, not the benefits it can offer.  This storyline has the lowest chance of success.

Are you curious about what storyline drives high sales success?  A theme that shows your product as helping the promise.  Advancing a company's purpose, the reason why it exists.  

As the CEO, what you say, how you say it, and when you pitch it makes a big difference towards success.  Making good on their promise is the place to begin.

Are you pondering the thinking behind this post?  Engage with your point of view at converse@marketenabledsales.com