Secrets to Selling
Rely on three stories. Create decisions.
Influential founders get trust, show empathy, and visualize worthwhile goals to stimulate emotions. Their secret is telling stories, our universal way of explaining change and new ideas. Great persuaders develop, refine, and rehearse compelling stories. Each is conversational and relevant. As a result, you engage with confidence and in-the-moment flexibility.
Trust is confidence in you.
Share your purpose behind your startup—the source of your drive and commitment. What are your outcomes when the customers' problems are solved and they win? All prospects wonder, can I trust you on this?
Empathy means you hear and understand.
Understand their problem as if it is your own. What prevents making a change, and what consequences do they suffer each time the problem happens? You feel their situation and share your understanding.
Goals in reach and outcomes feel real.
Vividly share a better future, leaving current issues behind. Play out the emotions experienced when the problem is solved. Strongly contrast what is possible with you over the current circumstances. Reinforce the outcomes and feelings.