Customers buy into the founder.
Clients yearn for a solution spanning several years. At first glance, they see a startup without a track record. Hear about a rudimentary solution lacking capability. And they understand the venture is precarious, even with funding. When a customer says yes, they are placing a big bet on you.
Leaders Inspire Followers
The stakes are high. Don't go it alone.
I see everyone as influential, able to inspire change. My thinking may be subtle and new. The key is sharpening and tuning what you inherently know.
Don't accept persuasion as a flaw in your formula for success.