Customers buy into the founder.
When a customer says yes, they are placing a be on you. Clients yearn for a solution lasting years. At first glance, they see a startup without a track record. And learn about an initial product short of perfect. They understand the venture is precarious, even with funding.
Leaders Inspire Followers
The stakes are high. Don't go it alone.
I see everyone as influential, able to inspire change. My thinking may be subtle and new. The key is sharpening and tuning what you inherently know.
Don't accept weak persuasion as a flaw in your formula for success.