Secrets to Selling
Open the three gates blocking a decision.
Influential entrepreneurs get trust, show empathy, as an ally sketch out rewards. The secret is to apply a story. A tale is our universal language to explain your new thinking. We develop, refine and rehearse, so each message is conversational and persuasive. Then, practice leading a talk to induce change.
Trust is confidence in your intentions.
This story shares your purpose behind your startup. The source of your energy and drive. The rewards you achieve when the customer reaches their goal.
Empathy shows you stand in their shoes.
Talk about their problem as if it is your own. What prevents making a change and the consequences suffered each time the issue arises.