Secrets to Selling
Connect with stories. Create decisions.
Influential founders get trust, show empathy, and visualize worthwhile goals to inspire. Their secret is story, our universal way of explaining change and new ideas. Great persuaders develop, refine, and rehearse compelling stories. Each is intentional and conversational. You engage confidently, curious, with in-the-moment flexibility.
Trust is confidence in you.
Share the purpose behind what you do — the source of your motivation and commitment. By resolving the prospect’s problem, what do you get? Why are you driven by this? All prospects wonder, can I trust you on this? Your answer determines the likelihood of a sale.
Empathy is when you hear and understand.
Be curious about their situation. Understand their point of view. What prevents making a change? What consequences do they suffer each time the problem happens? You hear their situation and share your understanding.
Outcomes feel real when Goals are within reach.
Vividly share a better future, leaving existing issues behind. Play out the emotions felt when the problem is solved. Strongly contrast what is possible with your help compared to the current circumstances. Reinforce the outcomes and feelings.