Five Ways to Bungle a Sale
Asking for an order at the wrong time. Prospects decide when the time is right, so asking too early offends them and makes them wary.
Selling products. Instead, people buy outcomes and goals, so show what you can do for them, not what you sell.
A sale is a session to convince, with the expectation of changing minds. But prospects seek solutions that fit their current mindset, so attempts to change it frustrate them.
Use logic and facts to close a sale, rather than emotions and motivation. In contrast, motivation inspires people to take the risk of change and do something new.
These tactics are red flags for a prospect. You rely on presumptions, assumptions, and oversimplifications: 'This is a big problem, so you must suffer from it.''Others like our solution, so it will be good for you.' You oversimplify a complex situation.